Taking Advantage of a Crisis

Did you catch the Super Bowl? Even if you didn’t, you probably heard about the blackout that lasted about 30 minutes.

Public relations professionals across the nation collectively cringed at the thought of being the poor communications manager in that situation.

But, if you were a communication manager for anything else, the blackout was an opportunity for extra exposure for your brand. Take a look at what a few of these brands did during the downtime.

In this day and age, when consumers reach for their laptop or smartphone at the first sign of boredom, it is critical to respond to events such as the blackout in a timely manner, and brands like Tide and Calvin Klein had the right idea.

How would you respond to the situation?

Comment with your thoughts or bring them to a PRSSA meeting this semester!